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Barney Davey |
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How to Profit from the Art Print Market |
| Basics How can I tell if my art is appropriate for being published? What are some reasons not to publish my art? What media best suits my art? Should I self-publish or seek a publisher? Can I do both? Why are negotiation skills helpful and where can I learn more about them? Which show is the best for artists to quickly absorb information about the art print business? Working with a Publisher How do I find art print publishers and work with them? What is on the publisher's wish list for a dream artist? What percentage do publishers typically pay artists? How is it figured? Describe the merits and pitfalls of working with a publisher. Who are some of the more successful print artists working with a publisher instead of self-publishing? Self-publishing What are the essential ingredients to success in self-publishing? Describe the merits and pitfalls of self-publishing. Explain the common traits and attributes of successful self-published artists. As a self-publisher, answer the crucial question, "What business am I in?" What are the three most important tasks of the business I am in? By rank of importance, what are the best ways to get my art prints to market? How would I describe each method of getting to market and provide insights and advice on utilizing them? Who are just a few exemplary self-published artists and what can I learn about what they have done to become successful? Economics of Self-publishing How are posters priced? What kinds of discounts are typical? How are giclιes priced and what is the standard dealer discount for them? How do I conduct a break-even analysis of my business? What are some sources for business planning books and software? Where can I get free professional advice on business planning and financing? Marketing What marketing activity pays the best return dollar for dollar and why? Where can I participate in a POD (Print On Demand) program with one of the Internet's top online art vendors at very low cost? What is the 3-Step Process for Tradeshow Success? What can I do to make sure I get the best spot possible in a tradeshow? How do I prepare a thorough checklist for a tradeshow? How can I double or triple the number of impressions for my company without increasing my ad budget? Explain what it takes besides talent to make an impression on the curator of the Los Angeles County Art Museum and how it relates to print publishing success. How do I negotiate a fair rate for my trade advertising? Which publications work best for different media, i.e., poster vs. giclee? Publicity Why is publicity important? What will it do for me and my career? How do I incorporate publicity into my marketing plan? Where can I get professional help writing and submitting press releases? Where can I submit press releases to a broad audience at no charge? What is the best way to get publicity from trade publications? Productivity Where can I find a free program to help me manage my contacts and inventory? Where can I get an office productivity suite like Microsoft Office that is open source and free? Where do I find the free software that will help me generate "keywords" for my Website? What company offers free software to build a "Mission Statement?" Defending Your Copyrights How do I go about protecting and registering my copyrights? Why is it important to register my copyrights? What extra protection does it provide? Where can I get help to pursue copyright infringement on my work and templates for cease and desist letters to send to violators of my copyrights? Trends and Inspiration Where do I look for ideas on trends? What sources are there to help inspire my creativity and help me find a look or theme that will resonate with collectors? Who decides what the new colors are that we see in home fashions yearly? How can I hone my skills to be able to spot trends? Websites and Email Marketing for Artists Where can I find affordable Website hosting and building services with companies experienced in the art business? Where can I find email lists of galleries to promote my art directly? Where can I find a free Privacy Policy Generator that will write a professional privacy statement for my Website? Give details on ways to promote my Website such as link exchanges, affiliate programs, pay-per-click programs. Are there really Power Selling artists on eBay doing more than $10,000 a month in sales? Licensing Where can I find out more about licensing? What is a typical royalty structure for licensing? What shows are there for licensing and which one is better for artists and publishers? What trade publications serve the licensing field? Will my publisher help me get licensing deals? How do licensing deals differ from publishing royalties? Resources List all the most important trade and consumer art publications. List all the most important tradeshows. List the most important associations and organizations for artists and publishers. What are some of the better books on art marketing to read? All this and much, much more. |
© Barney Davey © BoldStar Communications